An endless elongated strip storage apparatus includes a casing which defines a strip storage space. The casing has at least one peripheral wall which is oscillatable. Oscillation of the oscillatable wall contains a component in a tape feeding direction. The storage means includes means for exerting a force on the elongated strip including a component direction to the tape feeding direction for transferring the elongated strip, such as tape. The oscillatable wall is cooperative with the force exerting means to smoothly feed the tape from the inlet of the casing to the outlet of the casing. |