The anisotropic adhered RE permanent magnet orientating and forming apparatus includes an upper molding punch head, a lower molding punch head, a mold sleeve, a winding and a current source. The lower end of the upper molding punch head and the upper end of the lower molding punch head are set inside the mold sleeve, the winding is wound outside the mold sleeve, the current source is connected across the winding to form amplitude reducing sinusoidal oscillation magnetic field. The amplitude reducing sinusoidal oscillation magnetic field can complete both magnetic orientation process and ideal demagnetization process during orientating and forming the mixture of magnetic alloy powder and binding resin inside the mold sleeve, so that the present invention can produce anisotropic adhered RE permanent magnet in low cost. |